CULT A/S is a Danish company which was founded in 1998 in Rissskov, Århus. The company makes different kinds of energy based RTD, each with a different taste. alcoholic or non-alcoholic. It all startet with a Energy product, which was made to compete with an allready known energy brand, Redbull. After alcoholic ciders became popular the brand start making alcoholic ciders aswell, which quickly became acceptet by many young people, because of the sweet taste and because of the high contents of alcohol(5.4 %). Their most known cider is Mokai, which was a sweet taste of elverflower.